Using technology to support prospective students

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Aimed at staff responsible for coordinating the marketing of courses and managing student enrolments, this case study draws on the JISC-funded Cascade project’s experience of using technology to support the very first stage of the curriculum delivery process by making it easy for prospective students to find the course they wish to study and, where possible, to enrol and pay for their chosen course(s) online.

The project found that to encourage students to choose your institution, you should:

  • Make finding courses as easy as searching on Google;
  • Provide easily accessible information about all aspects of a course and the institution, and offer answers to common questions about what a course involves, both in pedagogical terms and practical ones;
  • Provide testimonials or case studies of previous students’ experiences of studying your courses;
  • Make enrolling on and paying for a course as easy and straightforward as possible, using online enrolment and payment wherever possible.

Read the full case study at:  Cascade Case Study 3: Using technology to support prospective students.

This entry was posted in Cascade, conted, JISC by Marion Manton. Bookmark the permalink.

About Marion Manton

I amSenior Manager: Learning Design and co-manager of TALL with David White. Previous to that I was eLearning Research Project Manager. As well as the day to day running of TALL I am responsible for the ensuring that all TALL programmes are best practice examples of learning online for their audience. I work closely with course teams to specify the learning they want to achieve with their programme and to identify the best uses of technology to do this. I also maintain currency with the latest research in eLearning, to ensure that TALL is aware of and exploits the best current knowledge of what works in terms of effective eLearning. My particular interests are in effective pedagogical models for different learning scenarios and how best to facilitate these by the appropriate use of technology. As well as the development of effective tools and processes to help academics identify these and translate knowledge of their subject and teaching into high quality online learning.

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