Aimed at staff responsible for coordinating the marketing of courses and managing student enrolments, this case study draws on the JISC-funded Cascade project’s experience of using technology to support the very first stage of the curriculum delivery process by making it easy for prospective students to find the course they wish to study and, where possible, to enrol and pay for their chosen course(s) online.
The project found that to encourage students to choose your institution, you should:
- Make finding courses as easy as searching on Google;
- Provide easily accessible information about all aspects of a course and the institution, and offer answers to common questions about what a course involves, both in pedagogical terms and practical ones;
- Provide testimonials or case studies of previous students’ experiences of studying your courses;
- Make enrolling on and paying for a course as easy and straightforward as possible, using online enrolment and payment wherever possible.
Read the full case study at: Cascade Case Study 3: Using technology to support prospective students.